A Place to Belong

At The Standard, we never believed in rules, and yet, here we are again, breaking our own mold.

Since early 2000, we have built hotels and continue to do so around the world in locations with Soul – places that are special to us. We have created places infused with our Culture and Vibe. Our witty way of looking at life. Where quirkiness and community mean everything.

The kind of places that encourage the unexpected. Places to experience for one night, two nights, or a month… and then again. You came to our hotels, and we provided the ambiance and the experience. We are finally developing our first residential project. This is the first time we will sell our keys. Where instead of being a guest, you will be an owner.

We are super excited to finally have found the location and the team of partners and designers to develop Miami's coolest building. Whether you live, stay or rent, our service will be infused with the unique Vibe and Culture of our brand. A building that will be anything but Standard.

About the Standard

  • Developer: Rosso Development and Midtown Development
  • Architect: Arquitectonica
  • Interior Designer: Urban Robot
  • 228 Units • 12 Floors • Unit SF Range: 432-965
  • Bedroom Range: Studio-2 • Bath Range: 1-2
  • HOA: Est. $0.99/SF • Rental Policy: 30 Day Minimum, 12 times per year Delivery ETA: Q2/3 2024


Walk, walk, walk everywhere… in high heels, trainers, or suits. Surrounded by residential buildings and bustling sidewalks 24/7

The Standard Residences Midtown Miami is steps from everything, located in the center of it all.

Inspired by New York’s Soho district, Midtown’s bustling sidewalks and electric 24/7 atmosphere is at the heart of Miami’s explosive growth. Midtown is Miami’s most pedestrian-friendly neighborhood, connected to the Design District on the North and Wynwood to the South. Walk downstairs for a bite at Sugarcane, shop at Trader Joe’s, or stop by the new Whole Foods on 29th and Biscayne.

The project celebrates Midtown's urban culture with a 4,000 square-foot lobby alongside 10,000 square feet of active ground floor retail.

Easy Living

Miami’s first true pied-à-terre

  • 12 floors including 34,000 square feet of amenities and 10,000 square feet of ground floor retail
  • 228 fully appointed, move-in ready pieds-à-terre from 432 to 965 square feet
  • High-speed elevators with controlled property access
  • Secure neighborhood with unparalleled connectivity to the Design District, Wynwood, Downtown Miami, and the Beaches
  • Flexible rental program with 30-day minimum stay, 12 times per year
  • High-speed internet and WiFi service throughout the property


Play, Relax, & Vibe

More than 34,000 square feet of delightfully curated amenities infused with the hospitality of The Standard brand

  • Expansive lobby with soaring double-height ceilings and thoughtfully customized social spaces including The Standard Café
  • Pet friendly community with grooming spa
  • Tropically landscaped, resort-style rooftop deck featuring a 60-foot-long swimming pool, whirlpool spa and outdoor rain showers
  • Global-inspired rooftop restaurant and bar with poolside service and on-demand delivery to residences • High-definition private screening room with cutting-edge audiovisual equipment
  • Vibrant social floor with spacious lounge, karaoke bar and gourmet kitchen all overlooking the pickleball court, set as the ideal location for any celebration or gathering
  • Sweat floor with state-of-the-art, fully equipped fitness center, outdoor yoga terrace, indoor yoga and meditation studio, infrared saunas, and pickleball court
  • Work floor with coworking spaces, four zoom rooms and private boardroom with high-speed internet
  • Bicycle storage spaces

Live By Your Own Standards

Legendary services by The Standard

  • 24-hour attended lobby and concierge services
  • On-demand housekeeping, grocery provisioning services, dry cleaning, shoeshine and tailoring
  • Private, secure, and air-conditioned storage rooms available to all residents for purchase
  • Climate-controlled package and mail room
  • 24-hour security systems, high speed elevators and controlled property access
  • High-speed internet access in all public areas

A Higher Standard

A collection of refined studio, one-bedroom, one-bedroom + den, and two-bedroom pieds-á-terre

  • Custom finishes designed by Urban Robot elevate the human experience and provide a sense of place
  • Gracious open floor plans and nine-foot ceilings invite natural light through floor-to-ceiling sliding glass doors
  • Contemporary, open-concept kitchens with top-of-the-line appliances are both sleek and functional
  • Premium wood-inspired flooring throughout offers timeless sophistication
  • Custom bathrooms feature coveted double vanities and dual shower heads; all accented by chic brass fixtures
  • High-efficiency washer and dryer
  • Private, outdoor terraces in select residences seamlessly connect with the vibrant energy of Midtown Miami

Amenities & Services

Residents will enjoy thoughtfully designed social spaces and amenities spanning across five floors. At the apex is a vibrant rooftop deck with a 60-foot, resort-style sunset pool, and signature rooftop restaurant and bar.

Wellness offerings from a state-of-the-art sweat room to an indoor pickleball court offer peace or play, while the social floor features a karaoke bar and co-working spaces include a private boardroom and zoom rooms.

A bustling lobby, cinema, and pet spa are just a few other amenities that round out the quintessential Standard lifestyle. The place to be, is truly now the place to live.



Project Timeline - Estimated Dates (Phase one)

» Reservations - March 2022
» Purchase Agreement - 90/120 Days
» Groundbreaking - Summer 2023
» Top Off - Summer 2025
» Delivery - Fall 2026
» Starting From Low $4 Million
» 18801 Collins Avenue
» Sunny Isles Beach, FL 33160

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